Marketing Programs Manager, Events
At Twistlock, we’re the leaders in cloud native cybersecurity. We help hundreds of customers worldwide secure their modern applications across the development lifecycle, from the top to the bottom of the stack. Our sales and marketing group has grown over 300% in the last year, and we’re looking for a skilled marketing programs and events manager to help us turn that growth into leads, pipeline and revenue.
As a key member of our marketing team, this role is responsible for planning and executing against our tradeshow and industry event strategy, as well as building and executing campaigns to nurture and re-engage leads throughout the year.
- Owning Twistlock’s event marketing plan, working with the team to select events that allow Twistlock to meet awareness and demand goals, and ensuring execution of all event related activities – from sponsorship to swag to staffing.
- Collaborating with content and demand teams to build ecosystem-focused campaigns that drive awareness and leads.
- Planning and building outbound campaigns that drive pipeline creation within target segments, verticals and/or accounts.
You’re probably a good fit for this job if:
- You know what an ERC is and you’re not afraid to use one.
- You understand that it’s not about scanning every random student at an event, but you’re still furious when you get less leads than expected.
- When someone asks you how an event performed a week after it ended, you lecture them extensively about lead velocity and deal length.
- You’re getting to this bullet slightly annoyed that the first three only touch on events, and not broader integrated marketing.
- You know what marketing automation is, and while you know how to put it to use, you also have a healthy respect for a good QA process.
- Building always-on campaigns isn’t as exciting to you as crafting bespoke programs – you’re driven to experiment.
- Email, social, search – you know enough to be dangerous across the board – but not so much that you’ve stopped learning.
- On the more mundane side, you’ve done event marketing for 2-5 years, but you’re also comfortable with the broader demand generation function.